Questions Fréquentes
Frequently Asked Questions
What is the difference between static and dynamic QR codes?
Static QR codes encode fixed data directly in the image. Once generated, they cannot be changed — the destination is permanent. Dynamic QR codes use a short redirect URL encoded in the code, so you can change the destination later without reprinting. Dynamic codes also enable scan analytics (location, time, device), making them popular for marketing campaigns, though they often require a paid subscription to a QR management service.
How far away can a QR code be scanned?
The scan distance depends on the physical size of the code and the resolution of the camera. A general rule of thumb is the scan distance equals 10 times the QR code's width. A 2-inch QR code can typically be scanned from about 20 inches away, while a 10-inch code on a billboard can be scanned from about 100 inches (over 8 feet). Always test scanning at the intended viewing distance before deployment.
What error correction level should I use?
Use Level L (7%) for clean, indoor environments with high-quality printing. Use Level M (15%) for general-purpose applications. Use Level Q (25%) for outdoor or industrial settings where the code may get dirty. Use Level H (30%) when you want to embed a logo in the center of the code or when the code may be damaged, as it allows up to 30% of the data to be recovered.
Can I customize the design of my QR code?
Yes. Modern QR codes can include brand colors, rounded modules, embedded logos, and stylized patterns. However, heavy customization can reduce scannability. Always maintain high contrast between the code and background, keep the three finder patterns (corner squares) intact, and test thoroughly across multiple devices after customizing.
Conseils
Always test your QR code with multiple phone models before printing or publishing, as camera quality and scanning apps vary. Maintain a minimum size of 1 × 1 inch (2.5 × 2.5 cm) for reliable scanning at arm's length, and increase size proportionally for longer viewing distances. Use high contrast — dark modules on a light background — and avoid reversing colors (light on dark) unless you have tested it thoroughly. If adding a logo, keep it small (no more than 10% to 15% of the total area) and centered to avoid obscuring data modules. For marketing campaigns, consider dynamic QR codes so you can track scan analytics and update destinations without reprinting materials. Always include a clear call to action near the code, such as "Scan for menu" or "Scan to pay," as many users still need prompting. Finally, link QR codes to mobile-optimized pages, since nearly all scans happen on smartphones.